About the Course
The Marketing Executive Level 4 programme develops practical marketing skills for people working in or preparing for marketing roles. You’ll learn how to research, develop, promote and distribute products or services to engage internal and external audiences through creative and strategic marketing activities. The programme helps build communication, project management and analytical skills that are essential for modern marketing practice.
What You’ll Learn
Marketing Fundamentals: Understand how marketing supports business objectives and develop commercial awareness.
Brand and Reputation: Learn how brand decisions shape perception and build customer relationships.
Marketing Research & Evaluation: Apply research techniques to understand markets and evaluate activity.
Marketing Concepts & Theories: Explore core marketing principles and how they are used in real-world campaigns.
Content & Communications Planning: Create effective marketing content and communications plans.
Marketing Planning & Campaigns: Develop and deliver marketing plans and campaigns.
CRM & Stakeholder Management: Learn the principles of customer relationship management and stakeholder engagement.
Bringing Products & Services to Market: Understand routes to market and the role of marketing in launching offers.
Professional Practice: Build the professional behaviours and resilience expected of marketing professionals.
Requirements
Computer & Internet Access: A laptop or desktop with reliable internet for learning and resources.
Marketing Experience or Interest: Suitable for those with some marketing experience (about six months to two years) or with relevant prior study, and for those seeking to develop marketing capability.
English & Maths: A suitable level of English and mathematics to engage with course content.
No Specific Age Restriction: This programme is open to people of all ages and career stages.
Professional Context: Ideally you are in, or moving into, a role where you can apply marketing skills practically as part of your learning.
Course Skills
Course Modules
Enrolment Process
Getting started is simple and fully supported. Once interest is registered, both the learner and employer are invited to a friendly information call with our delivery team. This call explains how the programme works, what to expect from the training and assessment, and how the programme will support business objectives and individual career development.
The next step is completing the application and funding paperwork. Our team manages this process closely, guiding employers and learners through each stage to ensure everything is completed smoothly, accurately and with minimal administration time.
Before the programme begins, learners take part in an online induction. This introduces the learning platform, course structure, support services and key contacts, ensuring everyone feels confident, informed and ready to begin from day one.
