About the Course
The Marketing & Communications Manager Level 6 programme develops your ability to lead strategic marketing and communications activities. You’ll learn how to design and deliver impactful campaigns, align marketing efforts with organisational goals, manage teams and engage senior stakeholders. This degree-level programme is ideal for those aiming to grow into leadership roles across marketing, communications, brand and strategic planning.
What You’ll Learn
Strategic Marketing Insight: Understand the role of strategic planning, market analysis and brand management in driving business success.
Communications Planning: Plan and manage communication activities that support reputation, engagement and organisational objectives.
Stakeholder & Audience Engagement: Learn how to map customer and stakeholder journeys and tailor messaging for maximum effect.
Campaign Development: Build effective campaigns across channels, with consideration for digital and traditional media.
Performance & ROI Measurement: Use metrics and reporting techniques to assess the success of marketing and communications activities.
Leadership & Resource Management: Develop the skills to lead teams, manage resources and make strategic marketing decisions.
Requirements
Computer & Internet Access: A laptop or desktop with a reliable internet connection for accessing learning materials and virtual sessions.
Professional Context: You should be working, or preparing to work, in a role where you can apply and practise strategic marketing and communications skills.
English & Maths: A suitable level of English and mathematics to engage with advanced study and assessments.
No Specific Age Restriction: This programme is open to learners of all ages and career stages seeking to progress in marketing and communications leadership.
Employer Support: Many learners continue in a workplace role where they can practise and apply their skills throughout the programme.
Course Skills
Professional marketing leadership
Performance measurement & ROI awareness
Crisis communications & reputation management
Leadership & team influence
Senior stakeholder engagement
Campaign design & evaluation
Audience understanding & segmentation
Brand insight & environmental analysis
Strategic marketing & communications planning
Course Modules
001
Horizon Scanning & Brand Management
002
Strategic Planning
003
Marketing & Communications Planning
004
Campaign Delivery & Impact
005
Leadership & Stakeholder Management
Enrolment Process
Getting started is simple and fully supported. Once interest is registered, both the learner and employer are invited to a friendly information call with our delivery team. This call explains how the programme works, what to expect from the training and assessment, and how the programme will support business objectives and individual career development.
The next step is completing the application and funding paperwork. Our team manages this process closely, guiding employers and learners through each stage to ensure everything is completed smoothly, accurately and with minimal administration time.
Before the programme begins, learners take part in an online induction. This introduces the learning platform, course structure, support services and key contacts, ensuring everyone feels confident, informed and ready to begin from day one.
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Faq
001
Are apprenticeship programmes only for entry-level roles?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
002
Can apprenticeship programmes support existing staff, not just new hires?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
003
Will this distract teams from their day-to-day role?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
003
How do we know which programme is right for us?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
004
What about funding and the apprenticeship levy?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
005
Do we have to choose a training provider ourselves?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
006
What other support is available to businesses taking on apprentices?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
007
Is this suitable for small or growing businesses?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
008
How long does an apprenticeship take?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
009
What makes Rendstaff different?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
001
Are apprenticeship programmes only for entry-level roles?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
002
What programme levels are available?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
004
Will I receive support throughout the programme?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
005
Do I choose the training provider?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
006
Do I have to pay anything towards my apprenticeship programme?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.
007
Will it help me build and develop my professional network?
Within six to eight weeks, you’ll experience measurable progress toward your most important goals, including improved focus, confidence, and momentum.